FRANKLY GOLF LAUNCHES WEBSITE

Franklygolf.com Offers Insider's View of Golf Equipment Business

February 21, 2001, Chester, NJ...How should the golf industry deal with the current equipment controversy that is dividing the game and threatening to change the face of golf? Candid insights into the golf equipment industry, "frank" talk and creative solutions are among the features found on the recently launched website, www.franklygolf.com.

Frank Thomas, the principal of Frankly Consulting L.L.C., a golf industry consulting firm with a multi faceted mission, and former Technical Director for the United States Golf Association (USGA), is credited with developing the equipment testing systems and parameters that are requirements of the industry today. In this web forum, Thomas takes the mystery out of the science of golf equipment and makes it understandable to the recreational golfer or to interested business analysts. The site is accessed directly or via a link from golfdigest.com where Thomas writes a weekly column and serves as technical advisor to Golf Digest, the number one golf publication in the world.

The focus of franklygolf.com will mirror the three areas of concentration of the innovation driven company: to improve physical and mental fitness to enhance golf performance, to develop new and exciting product systems and to provide consultation services that will benefit the game of golf.

The site's home page affords users the opportunity to read Thomas' and his affiliates current opinions on equipment, psychology and fitness, learn more about speaking and consultation services and the overall mission of the company.

For further information contact Frankly Consulting at 908/879-1007.