Press Release

For Immediate Release:
January 26, 2006

USGA Stifles Equipment Innovation

Frank Thomas believes the restrictions proposed by the USGA are “reining in” the wrong golfers.

"The USGA's recently adopted or proposed restrictions on clubhead size, tee height, shaft length, and Moment of Inertia, as well as its exploring ball technology to reduce distance by 25 yards, will do little to limit the future performance of elite golfers," says Thomas, President and Founder of Frankly Golf. "But these restrictions may limit the performance of the average golfer, which is a more important concern at a time when the game is not growing.

“Proposals to restrict a golf club’s Moment of Inertia – the extent to which a club resists twisting at impact – will have a much greater effect on the average golfer, who needs a more forgiving club, than it will on the professional who is generally making contact on the sweet spot anyway. The game’s regulating body should consider the interests of the 99% of golfers who are not on the elite level, rather than aiming its rules at the 1% who are.

“Golf is a dynamic game, and it needs the stimulation that innovative technology may provide. Participation in the game has been stagnant for several years, and even though the USGA is not directly responsible for this, these recent proposals are indicative of its lack of consideration for the less than elite golfer.”

A recent research project commissioned by the Little Family Foundation and conducted by Frankly Golf revealed much information about golfers and their preferences. For example, the average golfer hits his drive 192 yards -- which is 30-40 yards less than he estimates. The research also found that one of the top reasons that golfers quit playing golf is because the game is too difficult. The analysis of this research project, which concludes Phase I of this Growing the Game initiative, can be found at www.growingthegame.org

For more information and to schedule an interview with Frank Thomas please contact Valerie Melvin on 407 396 4004 or email Valerie@franklygolf.com . PGA Show media can visit Frankly Golf at booth #5931 to schedule an interview.

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