Press Release

For Immediate Release:
March 24th 2008

FRANKLY GOLF “GROWING THE GAME” RESEARCH TO BE PRESENTED AT THE WORLD SCIENTIFIC CONGRESS OF GOLF

The study, which included feedback from 14,420 U.S. respondents, concluded  that time, cost and difficulty are the three biggest reasons golfers are   leaving the game

CHAMPIONSGATE, Fla., March 24, 2008 – Groundbreaking research on “Saving
the Game” conducted by Frankly Golf will be presented at the World
Scientific Congress of Golf in Room B at 2:30 p.m., Tuesday, March 25, on
the campus of Arizona State University in Tempe, Ariz. Frankly Golf is
headed by Frank Thomas, former USGA technical director and author of the
recently released golf book “Just Hit It.”

Among other findings, the study, which included feedback from 14,420
U.S.-based respondents, found that time, cost and difficulty are the three
biggest reasons golfers are leaving the game. Dr. Bob Christina along with
Eric Alpenfels will present the findings.

“Our study was the first major effort to find out what people love about
golf and why they leave it,” Thomas said.

The results of the study will be presented not only at Tuesday’s Congress
but are also featured in the final chapter of Thomas’ book, “Just Hit It,”
which was released in February. Like this study, “Just Hit It” is dedicated
largely to the idea of saving a game that’s seen an alarming decrease in
participation recently.

The goal of the study, commissioned by The Little Family Foundation, was to
examine what motivates and interests golfers about the game, with an eye
toward making it more enjoyable for a wide range of golfers.

Results from the study showed that most golfers prefer to play golf courses
that are shorter than those presently being designed. In general, golfers
overestimated the distance they drive the ball by 30 yards or more – the
study found that the average male golfer drives the ball 192 yards, and the
average female drives it 145 yards.

“We wanted to find out more about the skills and abilities of golfers,”
Thomas said. “Maybe the ball is not going far enough for the majority –
95-plus percent – of the golfing population, or the course design and
length are inappropriate. From our results we can see that good shots and
the challenge that golf presents as well as our connection with the golf
course environment are most important to golfers. It is this we need to
nourish and promote.”

“Just Hit It,” one of Thomas’ biggest efforts to help promote these ideals,
is a comprehensive, user-friendly account that shares Thomas’ expert
opinions on equipment, the effect of marketing on the game, returning golf
to its core values and, most importantly, saving the game loved by so many.
The book is a collection of Frank’s trademark candid sharing of his
extensive knowledge gained through 26 years as USGA technical director, in
addition to his time as design engineer at Shakespeare Sporting Goods,
where he invented the graphite shaft.

“Just Hit It” is available in all Edwin Watts stores, from FranklyGolf.com,
on Amazon.com and from Booklegger for retail outlets (800-262-1556).

For more information on Frankly Golf, go to www.franklygolf.com and on the
World Scientific Congress of Golf, go to www.golfscience.us.

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