
Issue #2 November 2003
This
is the second issue of our Frankly Friends Newsletter, delivering
to you the latest news from Frankly Golf.
We hope you enjoy it and remember we are here to help you with
any questions or inquiries you have. So far this year (through October
2003) we have helped 104,419 golfers.
Remember to register below to recieve notification when
each issue becomes available on-line and if we can help you, please
don't hesitate to contact us.


IN THIS ISSUE:
The long and short of putters
The Frankly Golf Support System: A New Approach
to Putting Excellence
Getting started in golf or trying to Break 100?
Frank's guide to the ideal set makeup for you
Frank talks tech in Munich
See more of Frank on The Golf Channel
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The long and short of putters
It is not unusual to see more and more players gravitating towards
the longer putter, whether it is a "belly" putter or the
"long" putter.
When the long putter was first introduced, I believed
that the USGA should have declared it illegal. I recommended to
the committee at the time that there was the potential to diminish
the challenge of putting.
In putting with a shorter or conventional putter there
are 5 degrees of freedom, or 5 places where there is the potential
for error. The longer putters remove 3 of these degrees of freedom,
namely the shoulders, wrists and the vertical up and down movement.
There is no doubt that the introduction of the longer
putter has allowed many professional and recreational golfers to
continue enjoying the game when they may have given up because of
their problems on the greens, namely the yips.
These longer putters work better the nearer the hole
you are. Not everyone has gravitated to longer putters because it
seems that the feel for long putts is harder to come by and takes
time to perfect.
If you are considering a long putter for your
game, check out the Frankly Long Putter designed by Frank by
clicking here
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The
Frankly Golf Support System:
A new approach to
putting excellence
An entire System dedicated to improving your game
on the green
Here at Frankly Golf we want to help golfers as much
as possible. That's why every Frankly Putter purchase is accompanied
by The Frankly Golf Support System, which provides
information and help to allow you to sink putts with more confidence.
This is perfect for any golfer who wants to improve
their focus on the green and sink more putts. It includes:
• A simple guide stepping through the Mechanics
followed by the secrets of how to focus
• “Holing Out!” A bimonthly e-letter
from our experts covering practice drills, strategy and helpful
hints
• A Frankly Putter (Amber or Stealth) designed
by Frank Thomas. The most technically advanced putter providing
maximum forgiveness and assistance in aiming. Customized to your
length and shipped for free via UPS 2nd Day Air
Shipping
• Continued support through our password protected
website, which contains Practice Drills, a Putting HelpDesk and
Player Hints
• The opportunity for one on one phone consultations
with our experts regarding equipment, psychology or practice through
monthly drawings
Activate The Frankly Golf Support System either for
yourself or as a gift for a friend or loved one by purchasing a
Frankly Putter. The best gift for a golfer.

Call us directly for orders or more information
1-866 879 1007. Or order on-line by clicking on the putter of your
choice : Amber or Stealth
or Long and proceed
to purchase.
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Getting started in
golf or trying to Break 100?
Frank's guide to the ideal set makeup for you (as
featured in Golf Digest, November 2003)
Until you can use a half set of clubs effectively
, do not listen to those who tell you to carry a full set. When
starting the game, getting the ball airborne is not easy , and doing
so consistently is harder. Lessons are important , but just as crucial
to your progress is the proper selection of tools.
My guidelines for the ideal beginners set or those of you trying
to Break 100:
Driving
Club — 13° to 16° loft, with a Regular flex
shaft of standard length for optimum control (ie, a 3-wood).
Fairway Wood — Loft of 19° to 23°
and a shaft with the same flex as your driving club.
Irons — Oversize 5, 7 and 9 irons with the
most forgiving design — perimeter weighting and low center
of gravity. Choose the lightest, most flexible shafts you can control
(graphite or steel).
Wedges — Carry a pitching wedge and a sand
wedge, both with substantial bounce (about 12°) to help prevent
the leading edges from digging.
Putter — This is a club you may keep long
after you graduate into the 80s, so you must feel comfortable with
it. Look for a model with heel-toe weighting, clear alignment lines
and a shaft length that fits your posture.
The "Breaking 100" Set pictured above is available by
contacting GolfWorks. Available for men or ladies by visiting www.golfworks.com
or calling direct 1-800 808 7767.
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Frank talks tech in
Munich
Frank presents cutting edge info on technology and
the game to 850 European golf professionals in Germany
In
a presentation to the 6th PGA of Europe Teaching and Coaching Conference
at the International Congress Centre in Munich, Germany, Frank described
how technology has affected golfers and the game.
"Technology has helped the game of golf, not
hurt it. Golf is an intimidating sport and we need to help golfers
as much as we can. We are using science to make the implements we
play with more efficient without reducing the challenge of the game,"
said Frank, addressing the question of whether technology has had
a deterimental affect on the game of golf.
Maintaining the challenge of the game and understanding
that challenge is something Frank is passionate about.
"While sitting in your office, if you take a
piece of paper and crumple it up and throw it toward a garbage can
and it goes in you say "YES". You get a warm tingle down
your spine and a sense of personal satisfaction. There is no-one
else there to say "Well done" or "congratulations".
It's between you, the piece of paper and the garbage can. When you
reject a club guaranteed to hit the ball 250 yards straight down
the middle of the fairway allowing your "needs" to override
your "wants" you are as close to a philosophical understanding
of the essence of the game of golf and why you are attracted to
it, as you will ever be."
Commenting on his trip to Germany, Frank said:
"The growth in participation in Europe is interesting
and this is reflected in the attitude and the excitement of golf
professionals there who really want to learn more about all aspects
of the game."
Frank is available for seminars and speeches for
corporate groups and golf organisations. Learn more about these
by clicking here
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See more of Frank on
The Golf Channel
For
those of you who enjoyed Frank's recent appearance on the Golf Channel
with David Leadbetter, we have more good news for you : Frank recently
signed a contract with The Golf Channel to act as it's chief technical
advisor, so you will have the opportunity to see more of him on
TV throughout the year.
Responsible for having set the international equipment
standards for golf during his 26-year career as technical director
for the United States Golf Association, Frank will contribute to
The Golf Channel's programming lineup in a variety of ways, most
notably as correspondent for the network's daily news program, GOLF
CENTRAL. He also will be available for studio appearances during
special themed weeks - like the network's extended coverage of the
PGA Merchandise Show - on special presentations and on the popular
instructional series, ACADEMY LIVE. The network's Web site, www.TheGolfChannel.com,
also will benefit from Franks' contributions.
"The issues currently surrounding golf equipment and technology
seem infinite, and it is now such an integral part of the game,"
said Tony Tortorici, executive producer for The Golf Channel. "It's
a great feather in our cap that our viewers will be able to tap
into Frank's intimate knowledge of the industry."
A native South African who maintains a residence there, Thomas
is expected to make his debut on The Golf Channel during its news
coverage of the 2003 PRESIDENT'S CUP. He joins a stable of other
notable, frequent contributors on The Golf Channel, including Peter
Oosterhuis, Nancy Lopez, Peter Jacobsen and Donna Caponi. Since
his recent retirement from the U.S.G.A., Thomas founded a golf industry
consulting firm, Frankly Consulting, and also contributes regularly
to Golf Digest.
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Contact details:
Editor: Valerie Melvin
Frankly Golf, P.O. Box 707, Chester, NJ 07930
Tel: 908 879 1007 Fax: 908 879 5884
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