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Issue #2 November 2003

This is the second issue of our Frankly Friends Newsletter, delivering to you the latest news from Frankly Golf.

We hope you enjoy it and remember we are here to help you with any questions or inquiries you have. So far this year (through October 2003) we have helped 104,419 golfers. Remember to register below to recieve notification when each issue becomes available on-line and if we can help you, please don't hesitate to contact us.

IN THIS ISSUE:

The long and short of putters

The Frankly Golf Support System: A New Approach to Putting Excellence

Getting started in golf or trying to Break 100? Frank's guide to the ideal set makeup for you

Frank talks tech in Munich

See more of Frank on The Golf Channel

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The long and short of putters

It is not unusual to see more and more players gravitating towards the longer putter, whether it is a "belly" putter or the "long" putter.

When the long putter was first introduced, I believed that the USGA should have declared it illegal. I recommended to the committee at the time that there was the potential to diminish the challenge of putting.

In putting with a shorter or conventional putter there are 5 degrees of freedom, or 5 places where there is the potential for error. The longer putters remove 3 of these degrees of freedom, namely the shoulders, wrists and the vertical up and down movement.

There is no doubt that the introduction of the longer putter has allowed many professional and recreational golfers to continue enjoying the game when they may have given up because of their problems on the greens, namely the yips.

These longer putters work better the nearer the hole you are. Not everyone has gravitated to longer putters because it seems that the feel for long putts is harder to come by and takes time to perfect.

If you are considering a long putter for your game, check out the Frankly Long Putter designed by Frank by clicking here

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The Frankly Golf Support System:

A new approach to putting excellence

An entire System dedicated to improving your game on the green

Here at Frankly Golf we want to help golfers as much as possible. That's why every Frankly Putter purchase is accompanied by The Frankly Golf Support System, which provides information and help to allow you to sink putts with more confidence.

This is perfect for any golfer who wants to improve their focus on the green and sink more putts. It includes:

• A simple guide stepping through the Mechanics followed by the secrets of how to focus

• “Holing Out!” A bimonthly e-letter from our experts covering practice drills, strategy and helpful hints

• A Frankly Putter (Amber or Stealth) designed by Frank Thomas. The most technically advanced putter providing maximum forgiveness and assistance in aiming. Customized to your length and shipped for free via UPS 2nd Day Air Shipping

• Continued support through our password protected website, which contains Practice Drills, a Putting HelpDesk and Player Hints

• The opportunity for one on one phone consultations with our experts regarding equipment, psychology or practice through monthly drawings

Activate The Frankly Golf Support System either for yourself or as a gift for a friend or loved one by purchasing a Frankly Putter. The best gift for a golfer.

 

Call us directly for orders or more information 1-866 879 1007. Or order on-line by clicking on the putter of your choice : Amber or Stealth or Long and proceed to purchase.

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Getting started in golf or trying to Break 100?

Frank's guide to the ideal set makeup for you (as featured in Golf Digest, November 2003)

Until you can use a half set of clubs effectively , do not listen to those who tell you to carry a full set. When starting the game, getting the ball airborne is not easy , and doing so consistently is harder. Lessons are important , but just as crucial to your progress is the proper selection of tools.

My guidelines for the ideal beginners set or those of you trying to Break 100:

Driving Club — 13° to 16° loft, with a Regular flex shaft of standard length for optimum control (ie, a 3-wood).

Fairway Wood — Loft of 19° to 23° and a shaft with the same flex as your driving club.

Irons — Oversize 5, 7 and 9 irons with the most forgiving design — perimeter weighting and low center of gravity. Choose the lightest, most flexible shafts you can control (graphite or steel).

Wedges — Carry a pitching wedge and a sand wedge, both with substantial bounce (about 12°) to help prevent the leading edges from digging.

Putter — This is a club you may keep long after you graduate into the 80s, so you must feel comfortable with it. Look for a model with heel-toe weighting, clear alignment lines and a shaft length that fits your posture.

 

The "Breaking 100" Set pictured above is available by contacting GolfWorks. Available for men or ladies by visiting www.golfworks.com or calling direct 1-800 808 7767.

 

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Frank talks tech in Munich

Frank presents cutting edge info on technology and the game to 850 European golf professionals in Germany

In a presentation to the 6th PGA of Europe Teaching and Coaching Conference at the International Congress Centre in Munich, Germany, Frank described how technology has affected golfers and the game.

"Technology has helped the game of golf, not hurt it. Golf is an intimidating sport and we need to help golfers as much as we can. We are using science to make the implements we play with more efficient without reducing the challenge of the game," said Frank, addressing the question of whether technology has had a deterimental affect on the game of golf.

Maintaining the challenge of the game and understanding that challenge is something Frank is passionate about.

"While sitting in your office, if you take a piece of paper and crumple it up and throw it toward a garbage can and it goes in you say "YES". You get a warm tingle down your spine and a sense of personal satisfaction. There is no-one else there to say "Well done" or "congratulations". It's between you, the piece of paper and the garbage can. When you reject a club guaranteed to hit the ball 250 yards straight down the middle of the fairway allowing your "needs" to override your "wants" you are as close to a philosophical understanding of the essence of the game of golf and why you are attracted to it, as you will ever be."

Commenting on his trip to Germany, Frank said:

"The growth in participation in Europe is interesting and this is reflected in the attitude and the excitement of golf professionals there who really want to learn more about all aspects of the game."

Frank is available for seminars and speeches for corporate groups and golf organisations. Learn more about these by clicking here

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See more of Frank on The Golf Channel

For those of you who enjoyed Frank's recent appearance on the Golf Channel with David Leadbetter, we have more good news for you : Frank recently signed a contract with The Golf Channel to act as it's chief technical advisor, so you will have the opportunity to see more of him on TV throughout the year.

Responsible for having set the international equipment standards for golf during his 26-year career as technical director for the United States Golf Association, Frank will contribute to The Golf Channel's programming lineup in a variety of ways, most notably as correspondent for the network's daily news program, GOLF CENTRAL. He also will be available for studio appearances during special themed weeks - like the network's extended coverage of the PGA Merchandise Show - on special presentations and on the popular instructional series, ACADEMY LIVE. The network's Web site, www.TheGolfChannel.com, also will benefit from Franks' contributions.

"The issues currently surrounding golf equipment and technology seem infinite, and it is now such an integral part of the game," said Tony Tortorici, executive producer for The Golf Channel. "It's a great feather in our cap that our viewers will be able to tap into Frank's intimate knowledge of the industry."

A native South African who maintains a residence there, Thomas is expected to make his debut on The Golf Channel during its news coverage of the 2003 PRESIDENT'S CUP. He joins a stable of other notable, frequent contributors on The Golf Channel, including Peter Oosterhuis, Nancy Lopez, Peter Jacobsen and Donna Caponi. Since his recent retirement from the U.S.G.A., Thomas founded a golf industry consulting firm, Frankly Consulting, and also contributes regularly to Golf Digest.

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Contact details:

Editor: Valerie Melvin

Frankly Golf, P.O. Box 707, Chester, NJ 07930

Tel: 908 879 1007 Fax: 908 879 5884