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Issue #3 December 2003
Happy
Holidays from everyone at Frankly Golf! I hope this Newsletter finds
you looking forward to the festive season and we wish you the very
best for the New Year.
Thank you for your support this year. We are very proud to have
helped 114,682 of you over the last year and look forward to helping
more golfers as word of franklygolf.com spreads. Please let us know
if we can assist you in the upcoming year.
With warmest wishes for a successful 2004


Visit our Frankly Friends Newsletter Archive|November|
September|
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IN THIS ISSUE:
Is there a distance problem?
New to the site: Q & A Daily
Gift Certificates Now Available
Frank addresses PGA of Europe Annual Congress
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Is
there a distance problem?
Let me try to define the problem. This does not mean
that there is a problem but rather, that in the minds of some very
vocal and influential people in the game of golf the ball is going
too far. These people believe that because of technological advances
in ball design, professionals and other elite golfers are compromising
the integrity of some classic and older course designs and they
are becoming obsolete.

The Haskell Ball's introduction caused
concern about distance...in 1907!! |
This concern first became an issue soon after the Haskell ball
was introduced and in 1907 it was stated; “ The average drive
will soon be 300 yards and all golf courses will need to be lengthened
if the USGA does not take action soon.” Well the average drive
today is 195 yards for men and 145 for women. The average drive
on the PGA Tour at the end of the 2003 season is 285 yards. Herein
lies the problem. The professional golfers (approximately 100 of
them) are able to hit the ball 285 yards or more with the longest
reaching distances of more than 300 yards.
So again the cry for something to be done as “The ball is
going too far.”
How far is too far? Golfers are becoming athletes and the improving
in their physiological make up as well as in their mental and physical
skills. We expect these fine athletes (the best of the best) to
exhibit skills better than the rest of us and better than their
forefathers. The concern is that these excessive distances some
are now able to hit the ball is not due to advanced skills but boosted
by advances in technology.

Phil Mickelson..one of the longer hitters
on the PGA Tour |
The facts are that the ball is going about 15 yards longer than
it did 50 years ago and the club (because the USGA refused to enforce
the spring like effect rule) is hitting the ball about 10 yards
farther than it did seven years ago. Also because of this phenomenon
of a spring in the face and the new ball designs a synergy has developed
allowing the ball to better approach its optimum launch conditions
for those hard hitting elite players and thus added another 5 yards
to the mix. These technological advances in ball and club head design
are reflected in the averages of driving distance on the PGA Tour,
of 255 yards in 1968 to 285 yards in 2003.
There are at least two major proposals floating around; one to
roll the ball back or to adopt a tour ball, which travels about,
twenty-five or thirty yards less than today’s ball. Two sets
of rules are not to the liking of the R&A or the USGA and so
stated in the “Statement of Principles” recently developed
and adopted by the two bodies.
What I say is, that we cannot, nor should we try to preserve the
game. We do, however, need to protect the challenge. The challenge
seems to be intact at this time and if we have to lengthen golf
courses to allow the best of the best to exhibit their skills then
so be it.
Lengthening courses for these elite golfers is only rewarding “Raw
distance” rather than “distance and accuracy”.
As Jack Nicklaus said to me two days ago, “Distance used to
be about 20% of the game but today it is about 80% of that which
determines the winner.”
Rolling the ball back is equivalent to lengthening the course except
that it affects all of us; the 99.99% of the golfing population
who don’t hit the ball far enough. We will never compromise
the integrity of the existing golf courses designs.
What I suggest is that we persuade those who are so concerned about
distance, to consider a new tact of designing and/or modifying existing
course to become more “strategic”, especially for the
elite player so that the skill of distance with accuracy is rewarded.
This will encourage the elite to exhibit their true skills which
may in some cases require that the driver not be used on every long
par four or even some par fives. This proposal will not require
that golf courses be lengthened nor will it affect the rest of us.
The real problem in golf is not that “the ball is going too
far” but that it is too intimidating for the beginner and
we need to retain those who decide to participate rather frightening
them off through intimidation. We need “bunny slopes”
superimposed on or adjacent to existing courses as they are not
financially feasible stand alone projects. The game is not growing
and in fact decreasing in participation with 3% fewer rounds being
played annually over the last several years.
Happy holidays and I look forward in keeping you up to date in
the New Year.
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New
to the site: Q & A Daily
Click
onto this icon on the site and you will be taken to Q&A Daily,
the section of our site that is updated with a new question and
answer from Frank everyday.
We hope that you will enjoy this addition to the site
and will give you something new to look at and learn about every
time you come back. And if it leaves you wanting more, be sure to
check out our Q&A Archive Section.
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Gift certificates
now available

Frankly Golf Gift Certificates are now available for the Holidays.
They make the perfect stocking filler and are sure to please. Treat
someone to a Gift Certificate for a Frankly Putter: a Stealth or
an Amber. Or, we also have gift certificates available for our highly
popular Equipment Essentials Reports.
You can learn more about them by clicking
here and can purchase them online
or call us direct (toll free) on 1-866 879 1007
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Frank addresses
PGA of Europe Annual Congress
Frank has been invited to Spain to deliver a keynote address to
the PGA of Europe Annual Congress at Atalaya Park Golf Hotel and
Resort in Estepona from 10-13 December.
With discussion centering on technology and its effect on the game,
Frank is going to tackle issues relating to technology, golf equipment
and golf course design. Attendees include the Presidents and Executive
Directors of over 30 European PGA's and members of the Institute
of European Golf Course Architects.
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Contact details:
Editor: Valerie Melvin
Frankly Golf, P.O. Box 707, Chester, NJ 07930
Tel: 908 879 1007 Fax: 908 879 5884
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